About EV Society
Vision, Mission & Values
Vision + Impact
We envision a world where electric vehicles are driven by everyday consumers in order to benefit both people and planet.
We will engage in initiatives that will effect real change at a personal, corporate, and political level.
Electric Vehicle Society aims to accelerate the adoption of electric vehicles and shift the car culture towards an environmentally more sustainable future.
We value Integrity, Diversity and Passion. Our message must be delivered with optimism, enthu-siasm, and honesty. The merits of electric vehicles sell themselves once understood, and do not require high-pressure sales tech-niques.
Through collaboration we will band together to help inspire and educate our community on the benefits of electric mobility. Together we are greater than the sum of our parts!
Board of Directors
Wilf founded a high-tech company in 1983 and served as its president until 2014, when he sold his shares to pursue his passion for sustainable energy and electric vehicles. In 2015 he completed Al Gore’s climate reality training and lives off-grid as a demonstration of his commitment to a zero-carbon footprint. Wilf has driven over 100,000 km in an electric car and embarked on a 14,000 km coast-coast trip in 2016 to meet and help unite leaders of electric vehicle groups throughout the country. In 2016 he joined the Board of Directors of Electric Mobility Canada and serves on multiple committees including Government Relations. In the same year he accepted the role of President of the Electric Vehicle Society. Wilf is passionate about contributing his EV knowledge and experience toward the development of educational programs that will result in meaningful increases in the adoption of electric vehicles.
Mike is a 35-year veteran manager at several local distribution companies (LDCs), including Cambridge and North Dumfries Hydro, Toronto Hydro, and Westario Power. He serves on various technical committees for the IESO and Ontario Energy Board, and has presented at several technical forums over the years.
Stephen received an HBA in Communications Studies from Brock University in 1994. As a cleantech consultant, he managed over 200 electric vehicle charging infrastructure projects across Canada. He is the past Vice-President for the personal rapid-transit company Shweeb-Can, and the former Canadian Director of Sales and Marketing for Zero Motorcycles. He served as the Director of Communications and Marketing at the McMaster University Institute for Automotive Research and Technology (MacAUTO). He has worked with utilities, government agencies, and municipalities to develop electric vehicle strategies and as Urban Active New Business Development Manager for General Motors Canada, where he led projects on eBikes, autonomous vehicles, and the Maven car sharing team. Stephen is a past board member of Electric Mobility Canada and the Founder/President of the Golden Horseshoe Electric Vehicle Association (GHEVA). Presently he works for Kia Canada as a district sales manager.
Jaff has been a passionate electric vehicle enthusiast and EV owner since 2010. Three EVs later, he has driven over 200,000 electric kilometres, including two long-distance trips, to PEI in 2013 and Newfoundland in 2016. The PEI adventure was at the wheel of his Tesla Roadster engaged in Sun Country’s eMazing Race. He visited over 70 level 2 charge stations to win the event. The prize of a Level 2 charge station was donated to the Town of Grimsby, where it serves the EV community to this day. Jaff brings to the EVS Board his comprehensive knowledge of EVs, extensive experience in living with them as a daily and long-distance driver, and dedication and commitment to transforming the fossil-fuel car culture for the betterment of our future world.
Cindy has worked as an environmental scientist and policy maker for over 30 years. This career reflects her long-standing commitment to making a difference. She began her EV experience with hybrids in 2004 and a plug-in EV in 2010. Cindy has extensive “in the EV seat” driving experience, with over 100,000 km logged during her daily commute, and long-distance trips to Newfoundland. Cindy brings to the EVS Board her extensive experience as a policy maker and track record of delivering municipal leadership in successful environmentally sustainable programming. along with a passion to work with people to effect positive change.
Sean has had a lifelong passion for new technology and an 18-year career in corporate IT. In the past decade, he has developed a deep respect for and interest in environmental issues. He became an early adopter of hybrid and electric cars and founded the Windsor-Essex Electric Vehicle Association (WEEVA) in 2013. He has been an outspoken proponent of EVs, appearing regularly in local media. Sean and his family of four live in an Energy Star certified home and have rooftop solar panels that produce 75% of their electricity needs.